PRIVACY POLICY FOR BCOPENHAGEN ApS

This Privacy Policy explains what personal data is, the types of personal data we collect, the purposes for which it is collected, how it is processed, and the rights you have in this regard. You can rest assured that your personal data is handled with care.

This Privacy Policy has been established by Bcopenhagen ApS (collectively referred to as “Bcopenhagen”, “we”, “us” or “our” in this Privacy Policy) and applies to Bcopenhagen’s business activities.

1. About Bcopenhagen

Bcopenhagen comprises the Bang & Olufsen stores in Frederiksberg and Vedbæk, as well as the online store at www.bcopenhagen.dk.

At Bcopenhagen, we live and breathe for our customers. We aim to be the best and most knowledgeable partner in the industry—an ambition we pursue through a high level of expertise and commitment.

As part of operating our business, we collect and process personal data for the purposes described in this Privacy Policy. Bcopenhagen is the data controller responsible for processing personal data for these purposes.

If you have any questions about this Privacy Policy or Bcopenhagen’s processing of personal data in connection with our business activities, you can contact us at:

Bcopenhagen ApS
Falkoner Alle 7
2000 Frederiksberg
Denmark
Telephone: +45 71 999 888
Email: 2000@bcopenhagen.dk

2. Data security is important to us

The responsible handling of personal data collected as part of our business activities is essential to our business objectives and reputation.

This Privacy Policy explains how your personal data is collected and used when you are a customer, supplier or business partner of Bcopenhagen, as well as how you can access the personal data we hold about you.

3. What is personal data?

Personal data means any information relating to an identified or identifiable natural person.

An identifiable natural person is someone who can be identified, directly or indirectly, particularly by reference to an identifier such as a name, an identification number or one or more factors specific to that person’s identity.

4. What types of personal data do we process, and why?

The information we collect about you may be used for various purposes relating to your customer relationship and the operation of Bcopenhagen’s business.

The information collected may vary depending on whether you are a customer, supplier or business partner. In general, however, it will include information relating to customer administration, supplier administration and Bcopenhagen’s rights and obligations.

If you do not provide the necessary personal data, Bcopenhagen may be unable to fulfil its obligations in connection with your customer or supplier relationship.

We only collect and process non-sensitive personal data in connection with your relationship as a customer or supplier of Bcopenhagen.

Bcopenhagen will typically collect the following information:

Information concerning our customers

Information you provide when establishing a customer relationship with us, including contact details such as your first name, middle name(s), surname, address, telephone number and email address; bank details; information about your marketing and communication preferences; and information you provide when contacting us with a question, reporting a problem or otherwise contacting us regarding your customer relationship.

Information concerning our suppliers and business partners

Information you provide when entering into a supply or business partnership agreement with us, including details about your workplace and job title, your first name, middle name(s), surname, address, telephone number and email address; information about your marketing and communication preferences; and information you provide when contacting us with a question, reporting a problem or otherwise contacting us in connection with our business relationship.

Information we collect and process when you visit our website

Information about how you access and navigate between our websites and the resources you access, as well as information about your computer, device and browser. In some cases, this may include your IP address, browser type and other hardware and software information.

If you access our website from a mobile device, we may also collect a unique identification number assigned to your device.

5. How we use your personal data

Bcopenhagen processes your personal data for the purposes set out below. Please note that not all the listed purposes, categories of personal data, recipients or forms of processing will necessarily apply to you in every instance.

Bcopenhagen only processes your personal data to the extent necessary in connection with your relationship as a customer, supplier or business partner, or as otherwise permitted or required by applicable law.

Customer administration

We process personal data to establish and manage your customer relationship with Bcopenhagen as part of operating our business. This includes maintaining our customer relationship management system, invoicing, marketing, compiling statistics and related activities.

All statistics and analyses are prepared in an anonymised format and therefore do not contain information that can be linked directly to you as an individual.

As part of our customer administration, we may also process information about contact persons employed by our customers.

Administration of supplier and business partner relationships

Bcopenhagen processes your personal data to administer supplier and business partner relationships where you are a supplier or business partner, or where you act as a contact person for a supplier or business partner with whom we work.

This includes maintaining our customer relationship management system with information about our contacts at suppliers and business partners.

Operation and maintenance of our websites

We process personal data in connection with providing online services through our websites, including supporting the ongoing evaluation and improvement of our websites.

Compliance with applicable laws and regulations

We process personal data to comply with the laws and regulations applicable to our business activities and to fulfil any reporting or disclosure obligations imposed on us under applicable law.

Bcopenhagen does not use your personal data to make decisions based solely on automated processing, including profiling.

We endeavour to ensure that all personal data we process is accurate and up to date. We therefore ask you to notify us of any changes to your circumstances, such as a change of address, so that we can ensure that the information we hold remains accurate and current.

6. Legal basis for processing your personal data

As a general rule, Bcopenhagen processes your personal data on one or more of the following legal bases:

  1. You have given your consent to the processing of your personal data for one or more specific purposes, pursuant to Article 6(1)(a) of the General Data Protection Regulation.

  2. The processing is necessary to enter into or perform a contract between you and Bcopenhagen, pursuant to Article 6(1)(b) of the General Data Protection Regulation.

  3. The processing is necessary for the purposes of Bcopenhagen’s legitimate interests, including the purposes described above, pursuant to Article 6(1)(f) of the General Data Protection Regulation.

  4. The processing is necessary for Bcopenhagen to comply with a legal obligation, pursuant to Article 6(1)(c) of the General Data Protection Regulation.

There may also be circumstances in which we process your personal data for the purposes of legitimate interests pursued by a third party in connection with the purposes described above, unless your interests outweigh them, pursuant to Article 6(1)(f) of the General Data Protection Regulation.

7. Sharing personal data

Bcopenhagen may disclose your personal data to, or allow it to be processed by, suppliers and service providers in connection with the ordinary operation of our business.

In some cases, we disclose your personal data to Bang & Olufsen A/S to enable us to administer your customer relationship.

We may also disclose personal data to, or allow it to be processed by, third parties for purposes such as administering our IT systems, performing analyses, carrying out marketing activities, conducting audits and obtaining legal assistance.

Wherever possible, we seek to limit the disclosure of personal data in personally identifiable form, thereby reducing the circumstances in which information that can be linked directly to you is shared.

We do not disclose your personal data unless it is necessary for the operation of our business or to meet your needs.

We do not transfer your personal data to countries outside the EU/EEA.

8. Data integrity and security

Personal data is not retained for longer than necessary to fulfil the purpose for which it was collected, unless continued retention is required to comply with national legal requirements, including statutory retention periods relating to accounting and similar obligations.

It is our policy to protect personal data by implementing appropriate technical and organisational security measures.

When your personal data is no longer required, we will ensure that it is deleted securely.

9. Your rights

You may exercise your rights under applicable data protection legislation at any time.

Among other things, you may request access to the personal data held by Bcopenhagen and object to the processing of your personal data. You may also request the correction or deletion of inaccurate personal data, withdraw your consent to the processing of your personal data and exercise your right to data portability.

If you wish to exercise one or more of your rights, please contact us at info@bcopenhagen.dk. Your request will be handled in accordance with the data protection legislation applicable at the time.

You may submit a complaint concerning Bcopenhagen’s processing of your personal data to:

The Danish Data Protection Agency
Carl Jacobsens Vej 35
2500 Valby
Denmark
Telephone: +45 33 19 32 00
Email: dt@datatilsynet.dk

10. Updates

We regularly review and update this Privacy Policy. You should therefore review this Privacy Policy periodically for any changes that may affect the processing of your personal data.