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Beosound Premiere – When craftmanship and technology becomes sound
Mar
For 100 years, Bang & Olufsen has created sound that moves people – and pushes the boundaries of design.
With Beosound Premiere, a new generation of soundbar is introduced, where engineering and aesthetics merge into one unified expression. A sound experience that doesn’t simply reproduce music and film, but recreates the space around them.
Sound without limits
Beosound Premiere features Bang & Olufsen’s groundbreaking Wide Stage Technology™, expanding the soundstage in both height and width.
Ten custom-designed drivers – including an upward-firing unit – reflect sound off the ceiling and walls, creating a true three-dimensional sense of depth and space.
Combined with integrated Dolby Atmos 7.1.4, the result is a surround universe that captures everything from the finest details to the most powerful moments.
The sound feels alive – yet remains exceptionally precise.
Whether you’re watching films, listening to music or gaming, the experience is built around one core principle: sound should feel natural. Not exaggerated. Not inflated. Just real.
Designed as furniture – shaped as an icon
Beosound Premiere is designed to take centre stage without overwhelming the room.
Its pearl-blasted aluminium cabinet is milled with micrometre precision in Struer and finished to create a living reflection of the surrounding light.
The clean, architectural expression pays tribute to Scandinavian design tradition – and to Bang & Olufsen’s ability to create products that feel like furniture, not machines.
At the front, you can choose between different expressions:
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Oak – classic light oak that adds warmth and natural character.
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Dark Oak – a deeper, more exclusive look with added weight and presence.
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Grey Melange fabric – a soft textile finish that integrates elegantly into modern interiors.
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Without cover – a more raw, industrial expression where the technical design is allowed to stand exposed.
The colour Natural Aluminium is the first version available now. During spring 2026, two well-known finishes will follow: Gold Tone and Black Anthracite.
Light that moves with you
Beosound Premiere is more than a speaker – it is a living object.
90 integrated LED lights animate the soundbar from within, providing intuitive feedback every time you interact with it.
When you adjust the volume, a soft light pattern follows your movement. When you switch source or activate a function, the light responds with calm precision.
Sound and light in perfect harmony – technology that can be seen, heard and felt.
The final touch
At the centre of Beosound Premiere sits one of its most distinctive design elements: the upward-firing driver.
It is not merely a technical necessity – it is a symbol of Bang & Olufsen engineering.
The top features 1,925 precision-milled holes, serving both as an acoustic opening and as an aesthetic signature – a tribute to the year Bang & Olufsen was founded.
Each opening is CNC-milled directly into the aluminium with microscopic precision to ensure optimal airflow and perfect sound reflection.
It is in the details that the magic happens – and here Beosound Premiere sets itself apart: created for those who recognise the difference, and built to take centre stage.
Built to last
Beosound Premiere is developed according to Cradle to Cradle® principles – an international certification that sets high standards for materials, production and recyclability.
This means the product is not only designed to perform, but to be repaired, upgraded and recirculated.
Its modular construction allows components to be replaced over time, and the build quality ensures longevity for years to come.
Bang & Olufsen also offers up to 5 years warranty through Beocare – a promise of durability and responsibility, and of respect for your investment.
Beosound Premiere is not created to be replaced, but to be used – again and again.
Future-ready sound
Beneath the elegant exterior lies a powerful platform continuously updated via software.
Beosound Premiere functions both as a standalone soundbar and as part of a larger Beolink Surround system, allowing you to wirelessly add additional speakers or subwoofers – all precisely synchronised.
A system that grows with you, and always feels current – no matter how technology evolves.
A new era of sound
Beosound Premiere is more than another product in the line.
It represents what Bang & Olufsen stands for today: craftsmanship, quality and innovation united in one pure experience.
A soundbar that proves technology can be simple, beautiful and sustainable.
A new beginning – 100 years after the first.
Experience Beosound Premiere at BCOPENHAGEN
Beosound Premiere can now be experienced in Natural Aluminium in our stores in Frederiksberg and Vedbæk.
See the materials. Feel the craftsmanship. Hear the difference.
We are happy to offer a personal demonstration, so you can experience what it means when sound doesn’t just fill a room – but shapes it.
